Adithya Chaitanya: Interaction Designer at PES University, Bangalore
I am Adithya Chaitanya, a dedicated interaction designer at PES University in Bangalore, currently in my 3rd year of studies. My work exists at the intersection of product design, growth marketing, and interaction design, focusing on creating digital experiences that are as functional as they are aesthetically pleasing. As an interaction designer in Bangalore, a global tech hub, I am constantly inspired by the fast-paced startup ecosystem and the unique challenges of designing for the "next billion users."
My Journey as an Interaction Designer at PES University
Studying interaction design at PES University has provided me with a rigorous foundation in user-centric methodologies and design thinking. My time at PES University has allowed me to experiment with various domains, from technical product research to the creative nuances of Swiss Minimalism and Neo-Brutalism. Whether I am working on a college project or a freelance assignment, my goal is always to bridge the gap between complex technology and human emotion.
Professional Experience and Design Projects
As a product and interaction designer based in Bangalore, I have had the opportunity to work with diverse organizations, ranging from early-stage AI startups to established venture capital firms.
100x.bot (YC S25) | Growth & Interaction Design
At 100x.bot, an AI-powered browser plugin company, I lead growth and marketing initiatives. My role involves communicating complex product use cases through high-fidelity visuals and social media strategy. This experience has been pivotal in understanding how interaction design directly impacts a product's value proposition and user acquisition.
Kalaari Capital | Graphic & Branding Design
During my time with Kalaari Capital, I assisted the firm with various graphic design collaterals, ranging from internal branding to infographics and social media content. Working with a leading VC firm in Bangalore gave me deep insights into the startup landscape and the importance of professional visual storytelling.
BUB App | Product Research & UI/UX
BUB was a project focused on emotional healing and breakup recovery. As the lead for product research and UI/UX, I conducted extensive user interviews, created detailed PRDs (Product Requirement Documents), and designed a trust-based interface aimed at helping users navigate difficult life transitions.
Fizz | Personal Relationship Management
Fizz was a collaborative college project at PES University where I worked with a team of designers to build a "personal relationship manager" for large social networks. This project highlighted the importance of mobile interaction design in solving modern social fragmentation.
Why Interaction Design in Bangalore Matters
Being an interaction designer in Bangalore means being at the heart of India's Silicon Valley. The city’s vibrant culture and tech-forward mindset influence my design choices, encouraging a balance between high-tech efficiency and localized user needs. From designing the Pepaco website for a fashion-tech startup to rethinking the YouTube Music player, my work reflects the innovative spirit of the Bangalore design community.
Adithya Chaitanya: Interaction Designer at PES University, Bangalore
I am Adithya Chaitanya, a dedicated interaction designer at PES University in Bangalore, currently in my 3rd year of studies. My work exists at the intersection of product design, growth marketing, and interaction design, focusing on creating digital experiences that are as functional as they are aesthetically pleasing. As an interaction designer in Bangalore, a global tech hub, I am constantly inspired by the fast-paced startup ecosystem and the unique challenges of designing for the "next billion users."
My Journey as an Interaction Designer at PES University
Studying interaction design at PES University has provided me with a rigorous foundation in user-centric methodologies and design thinking. My time at PES University has allowed me to experiment with various domains, from technical product research to the creative nuances of Swiss Minimalism and Neo-Brutalism. Whether I am working on a college project or a freelance assignment, my goal is always to bridge the gap between complex technology and human emotion.
Professional Experience and Design Projects
As a product and interaction designer based in Bangalore, I have had the opportunity to work with diverse organizations, ranging from early-stage AI startups to established venture capital firms.
100x.bot (YC S25) | Growth & Interaction Design
At 100x.bot, an AI-powered browser plugin company, I lead growth and marketing initiatives. My role involves communicating complex product use cases through high-fidelity visuals and social media strategy. This experience has been pivotal in understanding how interaction design directly impacts a product's value proposition and user acquisition.
Kalaari Capital | Graphic & Branding Design
During my time with Kalaari Capital, I assisted the firm with various graphic design collaterals, ranging from internal branding to infographics and social media content. Working with a leading VC firm in Bangalore gave me deep insights into the startup landscape and the importance of professional visual storytelling.
BUB App | Product Research & UI/UX
BUB was a project focused on emotional healing and breakup recovery. As the lead for product research and UI/UX, I conducted extensive user interviews, created detailed PRDs (Product Requirement Documents), and designed a trust-based interface aimed at helping users navigate difficult life transitions.
Fizz | Personal Relationship Management
Fizz was a collaborative college project at PES University where I worked with a team of designers to build a "personal relationship manager" for large social networks. This project highlighted the importance of mobile interaction design in solving modern social fragmentation.
Why Interaction Design in Bangalore Matters
Being an interaction designer in Bangalore means being at the heart of India's Silicon Valley. The city’s vibrant culture and tech-forward mindset influence my design choices, encouraging a balance between high-tech efficiency and localized user needs. From designing the Pepaco website for a fashion-tech startup to rethinking the YouTube Music player, my work reflects the innovative spirit of the Bangalore design community.